Eze Rodriguez

A Product Designer who has forged his way from scratch.

Eze Rodriguez

A Product Designer who has forged his way from scratch.

Eze Rodriguez

A Product Designer who has forged his way from scratch.

Eze Rodriguez

A Product Designer who has forged his way from scratch.

Streamlining Spa Management for Temple Day Spa

Project Overview


GotBookings is a SaaS B2C web application designed specifically for Temple Day Spa in Australia. It empowers spa managers and staff to efficiently manage storage, session calendars, promotional codes, and a custom mobile app. Through the mobile app, customers can purchase products, schedule appointments, and claim rewards seamlessly.


Target Audience: Spa managers, staff, and operational team members.


Problem Statement


Temple Day Spa was using multiple third-party tools to handle critical operations like calendar scheduling, promo code management, and customer reward systems. These tools lacked integration, causing inefficiencies and limiting flexibility.


The goal was to design a customized, unified platform to address their specific operational needs, integrate seamlessly with their mobile app, and improve overall efficiency.


My Role


As the Product Designer, I collaborated closely with:

Full-stack Developer

Frontend Developer

General Manager


With no dedicated Product Manager, I also took on responsibilities like task creation and prioritization to ensure smooth project flow.


Design Process


1. Understanding Requirements:

• I began with a user story as a foundation and developed a highly detailed table of requirements.

• I identified potential edge cases and additional needs to ensure no gaps in the experience.

2. Task Management:

• Created and prioritized actionable tasks to guide the team, focusing on the calendar module as the core functionality.

3. Research & Benchmarking:

• Conducted competitive research to understand best practices and opportunities.

4. Ideation & Wireframing:

• Designed each module iteratively, receiving approvals from both developers and the general manager.

• Ensured clarity for developers with detailed annotations and organized handoff files to avoid confusion.

5. Collaboration & Validation:

• Maintained constant communication with the developers and manager for feedback and approvals.

• Validated each module before proceeding to the next.


Challenges & Solutions


Challenge 1: Balancing Product Design & Product Management

Without a dedicated Product Manager, I had to step into a dual role—overseeing both Product Design and Product Management. This involved:

Creating and prioritizing tasks for each module.

Setting clear deadlines to ensure the team stayed aligned.

Maintaining effective communication between stakeholders and developers.


Solution:

I established a structured workflow by creating clear documentation, breaking down tasks into actionable tickets, and maintaining consistent check-ins with the team. This ensured a smooth handoff between design and development while keeping the project on track.


Outcome


The application is currently in use, but measurable metrics (e.g., efficiency improvements, booking increases) are not yet available.

However, the platform successfully replaced fragmented tools with a cohesive, custom-built solution tailored to Temple Day Spa’s operational needs.


Key Takeaways


• Proactive product management in the absence of a dedicated PM was critical to maintaining project momentum.

• Modular design ensured clarity and streamlined development handoff.

• Collaborative validation reduced back-and-forth, improving development speed.


Visuals


LET'S WORK
TOGETHER

LET'S WORK
TOGETHER